Nutritional deficiencies is seriously detrimental to the overall health conditions, and typically result in damaging the DNA as well as chronic diseases. Nutritional supplements are compelling products to meet any kind of deficiencies in nutrition, and are devised to balance the daily intake of nutrients like vitamins and minerals. Ideally, eating a balanced diet ensures that you get all the essential nutrients. As the name suggests, nutritional supplements essentially supplement a healthy diet and not replace it. Nutritional supplements can only replace nutritive food upon recommendations of a physician.
Why nutritional supplements are witnessing massive popularity?
Nutrient supplementation is gradually gaining prominence as most fruits and vegetables are artificially cultivated nowadays and lack in key nutrient content. Since these plants lack nourishment, the animals that feed on these plants, in turn, remain undernourished. So, despite eating a nutritive diet comprising fruits, vegetables and meat, there are chances that people lack in vital nutrients. Also, following a low-calorie diet for losing weight has emerged as a trend, and the downside to following such a diet is the fact that you can lose out on the essential nutrients that are present on animal foods.
Another factor driving the popularity of the nutritional supplements market in India is the fact that nutrition supplementations provide all the basic micronutrients (vitamins and minerals) that the body lack, and these are generally safe because they contain only small amounts of each of these essential nutrients. Nutritional supplements are also beneficial in certain situations when the human body has a deficit of vital nutrients regardless of sticking to a healthy diet.
Not only in India, the adoption of nutritional supplements is rising globally, primarily driven by increased awareness about following a balanced diet, an aging population, higher healthcare costs, and increasing self-medication among consumers. Thanks to the widespread adoption of nutritional supplements, the nutritional supplement industry is witnessing significant growth and the trend is set to continue in the foreseeable future.
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