Most of the laundry detergents that are now out in the market are made using chemicals; they are permitted by law but they are still chemicals. And that’s not what a lot of consumers want to use, with many of them switching over to natural, anti-bacterial options instead. There are plenty of these options in the Detergent Market in India, which keep clothes clean, bacteria-free and are safe on environment.
Why would need to switch over to the detergents free of chemicals? Commercial detergents are made with certain kinds of chemical-powde
r-soap compositions that are rough on fabrics, actually lowering the span of those clothing items; the same goes for the delicate garments as well.
Chemical-free means that the liquid, powder or bar is made using plant-based surfactants, natural citrus bleaches, neem anti-bacterial extracts and bio enzymes that help in breaking down oils, dirt present on clothing items.
As a result of that, such detergents are gentle enough to be used on multiple items like linens, clothes, towels, and this adds more value for the consumer who can simply purchase one detergent instead of an assortment of them. They actually end up paying less, after all, they are buying just one item and there are no worries about developing allergic reactions to substances that remain on clothes after they’ve been dried out.
New start-up brands like Rustic Art, Mitti Se and Krya are making herbal options that are good for the environment too; and their offering expands outside garment washing detergents to personal care products, home care items, pet care and more. In fact, they differentiate their offerings by showing how their consumers can re-use that water for other uses around the home- because they’re certain about the effectiveness and certainty of the products.
What they are catering to is a consumer who is both conscious and looking for ways to acquire even more uses/value out products.
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