Asia Connected Retail Solutions Market transforming e-commerce

Digitization has transformed many industries, with retail being the most recent one. Plenty of retail brands are now turning to the Asia Connected Retail Solutions Market to find solutions to help them do that. Their intention behind adopting such technology is to give their end consumer a unique and personalized experience, with these current trends proving to be the most popular.

Many online shopping websites are already implementing the use of artificial intelligence to assist buyers in their decision-making process and facilitate sales that way. These AI tools are powered by deep learning technology that shows users products and brands based on their search queries, past shopping choices and related items. The software does the part of the shopping process on behalf of the buyer and is constantly upgraded to match their purchasing patterns.

While chatbots are on websites, there are virtual assistants on retail store floors that can address consumer queries and work in the same way that bots do; guiding shoppers on would-be purchases.

Big data handling tools make both of these chatbots, virtual assistants possible. So the next critical technological tools are those that can capture vast amounts of data as it’s entered online by the consumers. At the same time, these tools have the capabilities to analyze all of that information and develop a more customized experience.

Other in-store tools include the use of beacon technology that can connect with shoppers’ smartphone as they enter the store. What these beacons do is identify shopper – usually, this is possible via Bluetooth, only after the individual consents to data sharing acquired either through device permission alerts or through pre-registered loyalty programs.

After that, the beacons will request them to install an app that allows them to track what they buy, areas inside the store suited to that person's interest, help them locate items and even send marketing/promotional notifications as well.

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